We're Making it Personal

Jun 14, 2019


“Remember that a person’s name is, to that person, the sweetest and most important sound in any language.” – Dale Carnegie

I agree with Mr. Carnegie; however I’m going to take that a step further, and argue perhaps, a name is the sweetest accessory? That’s what we believe at CLV anyway. We believe what you put on your product is just as important as the product itself. That’s why we offer free personalization on almost all of our products!  


“When customers are empowered with input, they form a connection with the product and the brand, helping to create a loyal customer.”  PensXpress  

The popularity of personalized gifts has exploded over the last couple of years among consumers, especially millennials. The industry is expected to be worth $31 billion by 2021. Product personalization has been listed as one of retails top growing trends for a few years now. By a few, I mean 2-3. CLV by Cathy’s Concepts has been doing it for decades. We were one of the first, and we’re still one of the best! Shop one of our collections and see for yourself! 

CLV’s product personalization offers features and designs that you can’t find anywhere else. With our state-of-the-art personalization preview, you always know exactly what you’re getting with CLV! Our products are designed to help you travel more, entertain more, and give more; while our customizations make sure you look good doing it!  

According to a study done by the University of Texas, consumers prefer a personalized experience, as it feeds the desire for control and eases the burden of information overload. Finding the balance of just enough choice as a retailer is key in optimizing customer experience.  

That’s exactly what we set out to do at CLV. We provide a curated choice of personalization options. Our team carefully considers which designs fit best on each product, and those are the designs we offer; thus preventing you from having to choose from hundreds of options. So sit back, shop around, and trust our design expertise!  


“When someone connects to something -- because it has been tailored to them -- the gateway in the brain allows them to reflect positively on where they received the item.” - PensXpress 

If the visual appeal of personalization isn’t enough for you, there are scientifically proven health perks too! When you hear someone say your name, studies show that your brain has a unique response to that specific sound, one that makes you happy. The same thing happens when you see your name. A pathway is created in your brain that releases chemicals that increase positive feelings. That’s why personalized marketing is so popular. We like seeing and hearing our own names. Adding personalization to a CLV product is not only great for your style, it’s good for your brain too! So what are you waiting for? Get shopping!